The result of simple, functional product in a world reverting to minimal design approach.

“To demonstrate that it is incorrect that a brick must look like ours, LEGO employees have produced 25-30 different designs of prototypes and moulds, approx. half of which can be built together with our bricks. In this way we’ve shown that bricks with more or less the same function can certainly be designed in other ways, and it has been demonstrated that the alternative bricks are neither more expensive nor more difficult to manufacture.”

The ruling of the EU Court means that the LEGO Group is not permitted to claim exclusive right to the use of an eight-stud brick as a trademark.”