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Shaona Sen | MYND BLOC "Building Blocks for Creative Minds" | A digital zine of findings and musings (The other one: withshaona.tumblr.com)
LEGO’S transition into the digital world:
Two factors that came to mind immediately:
1. Challenging a child’s play/work space, in the sense of containment. Pro could be developing organizational skills as child would want to keep Legos pieces closer to documenting device (iPhone). Con could be the lack of more mindless liberties of play time as a child, lack of mental and physical exercise involved in cleaning up (such as less thought in re-organizing process when cleaning up).
2. Lack of emphasis from guardian(s) for child to partake in human interaction (face-to-face play time), which is an integral part in the growth of an individual’s personality from a young age.
“The titular George tasks players with recreating objects from his travels using 144 real-life Lego blocks. You build whatever you have seen on the smartphone as fast as possible, then snap a picture to score points - placing the completed model on a piece of cardboard marked with a dotted pattern helps the phone identify each Lego piece.”
(via newscientist.com)
Lego loses iconic eight-stud brick trademark→
The result of simple, functional product in a world reverting to minimal design approach.
“To demonstrate that it is incorrect that a brick must look like ours, LEGO employees have produced 25-30 different designs of prototypes and moulds, approx. half of which can be built together with our bricks. In this way we’ve shown that bricks with more or less the same function can certainly be designed in other ways, and it has been demonstrated that the alternative bricks are neither more expensive nor more difficult to manufacture.”
The ruling of the EU Court means that the LEGO Group is not permitted to claim exclusive right to the use of an eight-stud brick as a trademark.”
