There’s a difference: Design-led ‘design’ company v. Left-brain led design company
Learning, seeing and feeling the power of right-brained driven business, through the success of and growth of.
(Illustration via learn.mindjet.com)
Eric Rothenhaus’ Jansport beauties
-Beautiful- tribute to heritage of the Jansport brand!
“When Eric Rothenhaus landed a gig as director of design at JanSport five years ago, he wanted to make an impression. He would do it by re-creating, down to the seat-belt straps, the very first JanSport backpack (and the first-ever backpack with a zipper) introduced in 1969. Problem: There were no sketches, patterns or even any actual bags available on which to model his re-creation—only a few black and white photographs. But that was all he needed to breathe new life into one of the most iconic geekcessories of all time.
Rothenhaus studied the photographed relics with a magnifying glass to determine the correct proportions. He hunted for large metal zippers identical to those used back then. He found the right type of weathered nylon. He used (now considered extremely inefficient) 30-year-old pattern construction methods. He even recreated the original red and white label.”
“A Woman Multiplies the Impact of an Investment”
USAID.gov just released this burst-of-energy infographic, on the impact of investing in women (larger IMG of info). Very much deserving of all this typeface’s density!: “A woman multiplies the impact of an investment”.
Take a look below. Compare the info in blue, on the left to the info on the right, in red. I’m appreciative of the comparison that clearly shows the presence of women in politics, health, education, etc. then takes the extra step to show the positive results of the percentage that overcomes the odds. The depth in content breakdown brings about hope, in data that usually would trigger less optimistic reaction (“just another number”).
One thought that did come to mind is how the 50th anniversary aspect of USAID’s marketing could have been pushed for this data collection. I personally like seeing a timeline when data is being shared. A start and an end date of info to put data gathered into context. For example, “Between the 50 years of 1961-2011…”, to capitalize on how bigger and smaller picture happenings interrelate during the span of change. Maybe this is so? If so, the consideration could be much more evident.
I see the content in this infographic reaching the demographics that make up the data through a larger scale campaign, for an inner spark of motivation.
Walls Notebook: Sketchbook Graf
Check out Walls Notebook. A compilation of 160 pages of photographs to tag all over. Simple and clever. Love, love, love.
This makes me want to compile the numerous photos of urban landscapes I’ve taken into book format and sketch all over them! Categorized by different cities I’ve visited, or by space (staircases, alleys, rooftops, etc.). Yesss.